Strategic Approach
Our programs are shaped by experience and by research from multiple sources, including focus group studies we’ve commissioned. We know that political phone calls are viewed much more positively than telemarketing calls. And we know what makes political calls effective:- Strategic Targeting
- Interactive calls: two-way conversations with voters
- Knowledge of voter attitudes and interests
- Clear and persuasive messages
- Trained callers conveying messages with conviction
- Calls timed for maximum impact
- A sustained dialogue with voters
Breaking Through the Clutter
A live, interactive phone conversation can break through the increasingly noisy communications environment enveloping voters. Phone programs insure one-on-one contact with individual voters. They can’t be tossed into the trash can or tuned out. At the same time, phone calls can reinforce and amplify your other communications by echoing TV and radio messages and calling attention to direct mail.
Rapid Response
Winning Connections can develop and implement programs on very short notice, which gives our clients rapid-response capability. Messages and voter targets can be modified daily or even within hours to adjust to the dynamics of campaign.
Live Identification, Persuasion and GOTV Calls
A phone program enables you to reach each and every voter with a custom-tailored message. Winning Connections voter ID calls can help you hone your target universe of voters and shape your messages. Our persuasion calls use information obtained from ID calls to convey customized persuasion messages that address voter concerns in clear and understandable language. Winning Connections Get-Out-the-Vote calls also employ information gathered in ID calls to convince voters that their votes are important and will have an impact. The end result of our live calling programs is a big difference in turnout. In fact, research by Yale professors Donald Green and Alan Gerber show that live, interactive calls of sufficient length can boost turnout by as much as five percentage points.
Learn more about our Mobilization Tools
Automated Calls
Automated calls can be useful in recruiting volunteers and in reminding activists and devoted base voters to attend rallies or go to the polls.